Buy software delivery like someone who has done it before
Evergreen, numbers-first playbooks for founders and operating partners without an engineer in the room — what engineering really costs, what to build versus buy, how to read a proposal, and what a buyer will one day check.
Strategy
Build vs buy: a founder's guide to the decision that compounds
Most founders build the part they could have bought and buy the part that should have been their moat. How to draw the line, price the real cost, and decide.
Technical debt in founder terms: when to pay it, when to ignore it
Technical debt is a financing decision, not a moral failing. How to tell deliberate debt from rot, budget paydown, and handle a rewrite pitch.
Working with agencies
Five questions to ask before you sign with an agency
Under UK law, paying the invoice does not transfer ownership. Five questions that decide whether you own your product or merely rent it.
How to read a technical proposal when you can't read code
The number at the bottom is the least useful thing in a development proposal. What to look for, the four questions to ask, and how to compare quotes fairly.
A build you can't evaluate, a demo that has to ship, or a certificate a contract is waiting on.
Book a 30-minute discovery call. If we're not a fit, I'll tell you on the call — and point you toward someone who is.