MK
All case studies
Case study

Bidwise AI

Pre-seed funded · Fractional CTO · 2025 – Present

UK public-sector procurement

Took a prototype eSourcing portal from founder-built demo to production-ready, two-sided procurement platform — while closing pre-seed and standing up the founding engineering team.

Mayur Kale working through a web platform with a founder at a startup desk
Context

Bidwise AI was a founder-led prototype targeting AI-assisted bid writing for suppliers responding to UK public-sector tenders. Promising demos, real design partners, but a single non-technical founder, no engineering hires, and a seed conversation starting in weeks. The product also needed to expand beyond suppliers to serve buyers — framework providers and procurement managers — which is where the bigger market was.

The problem

Three things needed to happen in parallel, none of which the founder could do alone: decide whether the prototype's architecture could carry a two-sided product or needed a rebuild; get a credible technical story and a technical counterparty in front of pre-seed investors; and hire a founding engineering team without burning runway on the wrong first hires.

What I did

  • Re-architected the prototype into a production monorepo

    Carried the supplier and buyer journeys, shared design system, mock-SAP integration for enterprise pilots, and a tender-scraping pipeline feeding the AI bid workflows.

  • Closed pre-seed alongside the founder

    Owned the technical diligence track, built the financial model, ran SeedLegals contracting, and was the technical counterparty on investor calls.

  • Hired the founding engineering team end-to-end

    Wrote the hiring plan, designed the interview loop, ran technicals, made offers. Three founding engineers hired.

  • Expanded the product from one-sided to two-sided

    Grew the platform beyond suppliers to serve buyers as well — framework providers and procurement managers — opening the larger market without disrupting the seed conversation or design-partner pilots.

  • Set the 12-month roadmap to seed milestone

    Tied to two design-partner pilots — one supplier-side, one buyer-side framework provider.

  • Built client-specific features for sales demos

    Shaped the product surface to what each prospect needed to see to progress the deal, rather than insisting they meet a generic demo halfway.

Trade-offs I'd defend

Azure over AWS

Default would have been AWS, but the design partners and target enterprise buyers were Microsoft shops with SAP integration requirements. Optimised for buyer-side sales motion over engineer familiarity.

Bought design tokens, built the rest

Used the Untitled UI Figma library as the design-system spine instead of rolling our own — saved ~6 weeks of design-system work to redirect into product surface area.

Outcomes

Pre-seed
Round closed
0 → 1
Production launch (buyer + supplier)
3
Founding engineers hired
SAP
Enterprise integration path shipped
The Maverick moment: the SAP we couldn't get

A MENA-based enterprise technology buyer needed an SAP integration to move forward in their evaluation. SAP's partner-onboarding timeline didn't fit the sales cycle — we were weeks away from losing the meeting. Instead of waiting, I built a SAP-lookalike service that mirrored the real SAP API shape and the specific PO flow the demo needed, layered the Bidwise procurement flow on top, and ran the end-to-end demo as if the integration were live. The deal progressed to the second meeting. Without it, it would have stalled in the sales cycle. The mock-SAP service still lives in the dev stack and now doubles as a local-development SAP for new engineers.

When the by-the-book path doesn't fit the runway, find the version of the technical answer that unblocks the commercial moment without burning the architecture behind it.

TypeScript
Next.js
Python
LLM orchestration
Azure
Postgres
SAP (mock + integration path)
What's next

Continuing as Fractional CTO through seed: scaling the engineering team, hardening the production platform for the first paying buyer-side pilot, and supporting the seed raise.

Weighing a similar problem for your team?

Ready to scale your engineering?

Book a 30-minute discovery call. If we're not a fit, I'll tell you on the call — and point you toward someone who is.

WhatsApp me